Coordinator, Social Media  

Reports To

Director, Marketing and Communications | Director, Content Creation and Entertainment


Position Overview

The Social Media Coordinator will oversee, operate, and optimize the Threshold Images social media platforms and partners platform accounts. In this position, you will collaborate with the multiple areas of Threshold Images in posting content, interacting with followers, reviewing performance, strategizing social media posts and more. Our social media operation is highly important as it is our main offering to partners in aviation. You will play an important part in allowing Threshold Images and our partners to boost their online presence and engagement on a day-to-day level.


Position Duties

  • Develop an optimal posting schedule, considering web traffic and customer engagement metrics

  • Oversee social media accounts’ layout

  • Suggest new ways to attract prospective customers, like promotions and competitions

  • Research audience preferences and discover trends within aviation

  • Assist in creating engaging text, images, or video content

  • Review social media platform analytics and report monthly on performance


Position Qualifications & Requirements

  • Expertise in multiple social media platforms

  • Ability to deliver creative content (text, image, and video)

  • Familiarity with online marketing strategies and marketing channels

  • Excellent communication skills

  • Multitasking and analytical skills

  • Ability to manage complex projects and multi-task

  • Proficient in Word, Excel, and PowerPoint

  • Creative mindset

  • Strong knowledge of the aviation industry

Currently involved in the social media space is preferred.

About Threshold Images

Threshold Images is dedicated aviation digital media marketing agency with an aim to provide specialized social media, content creation and analytical services to industry members. With a hole in the Canadian market for this offering, Thresholds vision is to enhance the viewership and engagement by pushing out modern, new strategies that attract growth in all aspects of aviation.

By joining Threshold Images on the ground floor, you will play a vital role in growing our business and shaping it into a staple in the aviation industry. We believe in giving you the responsibility and independence to grow our brand in the creative vision you have, as well as the vision our brand has.



As a start-up business, funds are tight. We want to grow a team of dedicated and passionate individuals with goals of creating something larger than ourselves. Threshold Images will compensate for business expenses if approved. As with growth, we anticipate a fixed salary will be available soon.